Hey buddy, ready to learn some stuff? Strap in and strap on while we go deep into another one of our card’s history: The Charity for Kaiju Disaster Survivors card

Us mippets love us some cheesey movies, especially if said cheesey movie comes direct from our all round favourite country, Japan, and include 50ft tall monsters.

The word ‘Kaiju’ in Japanese translates to ‘Strange Beast’ and refers directly to a subgenre of Japanese cinema called Tokusatsu (TV shows and Movies which employ heavy special effects).  One of the prevaling themes of Kaiju movies are the inclusion of BFOM’s (Big Fuck Off Monsters) generally going around fucking up cities, militaries and other BFOM’s. And of the Kaiju, one remains king above all.

Gojira ゴジラ.

Gojira (or Godzilla) first appeared in Ishirō Honda’s 1954 film Godzilla and became a worldwide pop culture icon, appearing in media including 29 films produced by Toho, three Hollywood films, and numerous video games, novels, comic books, television shows. Portrayed as a gigantic sea monster who was concieved by a radioactive event from nuclear tests being conducted in isolated areas of the ocean, Godzilla has often been interpreted as a metaphor for Nuclear Weaponary.

With the horrific events at Hiroshima and Nagasaki (and the lesser known Lucky Dragon Five incedent) fresh in the minds of the Japanese public around the time of Godzilla’s conceptualisation, his creation is seen as an outlet for the Japanese media to present the destructive nature of Nuclear Weapons to the world in an effort to drive humankind as a whole to be rid of these weapons.

Godzilla has 2 standard hallmarks: 1) he’s huge, and 2) he will totally fuck up anything in his path. And this brings us to his victims. What happens when a 50ft Sea Monster decides your city is a nice place to destroy completely? Well you have a god damn humanitarian crisis on your hands, that’s what. Can you imagine the amount of people who’d lose everything they own because of this prick? The amount of infrastructure decimated? The number of Used Panty Vending Machines that would need to be replaced?



Luckily for us, in more recent times, Godzilla has chilled out. With the end of the Cold War, Godzilla’s portrayal shifted from destructive monster to unlikely anti-hero, protecting humankind from the threat of other, nastier Kaiju, and global disasters such as tsunamis and asteroid impact. Though it leaves us questioning whether this shift has turned the original fear of nuclear weaponary to a more accepting nuclear deterence ideology. And we’re not sure what’s more frightening.

What we do know is that the Kaiju genre of cinema is going no where, and with the recent rebooting of the Godzilla franchise and new players such as Pacific Rim appearing, the survivors of Kaiju disasters need us creatives thinking of ways we can use our talents to spread their plight around the world.



Think you have what it takes to create resources for Kaiju disaster survivors around the world? Or how about helping a Mexican Drug Cartel lose their criminal past and go straight? make it pop is a game for creatives looking to improve their design approach. Who knows, you might just become a better designer because of this.

Until next time, Sayonara!